How much do TikTok creators get paid?
It’s natural for content creators to seek compensation for their efforts. Creating, editing, and uploading videos demand time and energy, so financial rewards are highly desirable. With frequent reports about popular creators like Charli D’amelio earning millions from their TikTok content, many aspire to achieve similar success.
While hitting the million-dollar mark is rare, there are various avenues to earn decent money on TikTok, whether it’s a pastime, a side gig, or a potential career shift.
If you’re building a substantial following on TikTok and wondering about monetization strategies, this guide is for you. We’ll delve into the platform’s earning potential, available monetization programs, and alternative revenue streams.
How much can TikTok creators earn?
The question of “How much does TikTok pay?” doesn’t have a straightforward answer. Several factors influence creators’ earnings, including follower count, engagement levels, and the monetization features they utilize. Naturally, higher follower counts correlate with higher potential earnings.
How much does TikTok pay per view?
Prominent creators have disclosed that TikTok compensates between $0.02 and $0.04 per 1,000 views through its Creator Fund program. In practical terms, this translates to $20 to $40 for a million views.
While these figures may seem modest, most creators supplement this income through additional streams such as ad revenue, sponsorships, affiliate marketing, and product sales.
For instance, creator Alex Ojeda charges $20,000 for brands to feature sponsored videos to his 8.4 million followers. To accumulate millions of views and generate revenue directly through TikTok, creators must consistently produce viral content, a process that demands time, dedication, and experimentation.
How much can you earn from the Creator Fund?
TikTok introduced the Creator Fund in 2021 to remunerate its creators. The platform allocated $300 million for the program, offering eligible creators $0.20–$0.40 for every 1,000 views.
How to join TikTok’s Creator Fund
To qualify for the Creator Fund, you must meet these criteria:
Reside in the UK, US, Germany, France, Italy, or Spain
Be at least 18 years old
Have a minimum of 10,000 TikTok followers
Accumulate at least 100,000 views over the preceding 30 days
Adhere to TikTok’s terms of service and Community Guidelines
Utilize a TikTok Pro or Creator account
TikTok estimates there are tens of thousands of eligible creators across Europe and the US, with over half already enrolled in the program.
The platform aims to acknowledge and reward its creator community for their remarkable videos and creativity. It encourages all creators to monetize their passion and turn it into a sustainable livelihood.
TikTok considers various factors to determine creators’ earnings, including view count, engagement, and content authenticity. There’s no predefined limit to how much creators can earn via the Creator Fund, so diligent creators stand to gain significant rewards with dedication and effort.
TikTok’s Creativity Program Beta: How much do creators earn?
In response to the dissatisfaction with the Creator Fund’s low payouts, TikTok introduced its Creativity Program Beta earlier this year. Creators rightfully expressed disappointment at receiving minimal compensation for content that significantly contributes to TikTok’s success.
The Creativity Program Beta aims to enhance creators’ revenue potential, although details about its structure and payout rates remain limited. TikTok has stated that the program offers the “potential to earn up to 20 times the amount previously offered by the Creator Fund.”
Based on this information, creators could earn between $4 and $8 for every 1,000 views. This represents a significant improvement, yet only time will reveal if creators indeed secure these rates.
Similar to the Creator Fund, the Creativity Program Beta requires creators to meet specific criteria for eligibility. Additionally, there are additional requirements regarding the types of videos that qualify:
Eligible videos must be high-quality, original content lasting longer than one minute. These videos must also garner a minimum of 1,000 views, cannot be a Duet or Stitch video, must not be created using Photo Mode, and should not be advertisements, paid promotions, or sponsored content.
Creators aspiring to participate in the Creativity Program Beta must adhere to these guidelines while striving to produce engaging, original content that aligns with TikTok’s evolving standards and expectations.
To check your eligibility or sign up for the Creativity Program Beta, follow these steps: Go to your Profile > Menu > Creativity Beta Program.
In addition to the Creator Fund and Creativity Program Beta, creators often seek alternative methods to monetize their TikTok content and generate substantial income.
Here are four effective strategies for monetizing your TikTok account:
- Go Live on TikTok: Livestreams are highly popular on TikTok, offering creators a chance to engage with their followers in real-time. Beyond fostering connections, livestreams enable creators to earn income directly through TikTok Live. Viewers have the option to gift Diamonds during your livestream sessions, which can be converted into coins and eventually real money.
These strategies complement TikTok’s official monetization programs, providing creators with diverse avenues to maximize their earnings and leverage their audience engagement.
According to TikTok, you can earn $1 for every 100 Diamonds you exchange. To be eligible for virtual gifts, you must meet the following criteria:
- Have a minimum of 1,000 followers.
- Ensure that your videos pass safety moderation standards.
- Maintain an active account for at least 30 days.
- Be at least 18 years old.
- Have an account with no political affiliations.
To determine if you qualify for Live Gifts or to register, navigate to your Profile > Menu > Creator Center > Video Gifts, and toggle the “On” switch.
Another monetization strategy is selling merchandise. You can transform your ideas, thoughts, and videos into sellable products like t-shirts, mugs, hats, or cards and direct your viewers to an online store where they can make purchases.
If you prefer to centralize everything, you can utilize TikTok Shop, a feature that allows you to share links and sell products directly through the platform. Many prominent creators leverage this option to boost their TikTok revenue. For instance, dog influencer Tika the Iggy includes links to merchandise lines in its Linktree.
The potential earnings from selling merchandise on TikTok depend on various factors including your audience size, the types of products you’re selling, and your marketing approach. However, selling a few t-shirts priced at $10 each can yield more revenue than attempting to accumulate thousands of video views through the Creator Fund.
Creating user-generated content (UGC) for brands is another lucrative avenue for TikTok influencers. Many brands seek partnerships with influencers to reach their target audience. Surveys indicate that around 92% of creators generate the majority of their revenue through brand collaborations.
TikTok’s Creator Marketplace facilitates brand-influencer collaborations by providing a centralized platform for collaboration. Nutritionist Emily English, for example, often collaborates with healthy food brands like Itsu to endorse their products to her extensive follower base.
The earnings potential from brand partnerships varies based on factors such as your follower count, industry relevance, and engagement levels. Payment for brand partnerships can range from $50 per video to hundreds of thousands of dollars, as evidenced by top influencers like Kim Kardashian, with the average rate hovering around $212 per post.
Becoming an affiliate marketer is also a popular method for TikTok creators to generate additional income. The process involves partnering with brands, obtaining a unique affiliate code or link, promoting the product to your audience, and earning a commission whenever a follower makes a purchase using your code or link.
Affiliate commission rates vary among brands, typically ranging from 5% to 25% of the product price. Negotiating higher commission rates with brands can potentially increase your earnings, especially if you’re able to drive significant sales through your promotional efforts.
